Title | THE POLAR STORY |
Brand | SAMSUNG ELECTRONICS |
Product/Service | SAMSUNG SPACE MAX REFRIGERATOR |
Category |
A04. Durable Consumer Goods |
Entrant
|
CHEIL WORLDWIDE Kiev, UKRAINE
|
Idea Creation
|
CHEIL WORLDWIDE Kiev, UKRAINE
|
Production
|
DGTL RLGN Kiev, UKRAINE
|
Credits
Vladyslava Denys |
Cheil Worldwide Ukraine |
Creative Director |
Olexander Korzh |
Cheil Worldwide Ukraine |
Senior Copywriter |
Alessandro Falcone |
Cheil Worldwide Ukraine |
Art Director |
Eugene Ovchar |
Cheil Worldwide Ukraine |
Senior Art Director |
Olexiy Polischuk |
Cheil Worldwide Ukraine |
Account Director |
Vitaliy Sheremetyev |
ESSE production House |
Executive Producer |
Max Ksjonda |
ESSE production House |
Director |
Lena Chekhovska |
ESSE production House |
DOP Lighting Cameraman |
Olga Kravchuk |
Samsung |
Client |
Brief Explanation
The ad, which features the strapline “More space than you can imagine,” shows a boy counting down the days until his father returns home from his work on a polar station.
At the end of a month-long wait, the father returns home to find his son has created his own polar world inside the fridge, featuring paper animals, machines and a paper version of himself. A 'Welcome home!' message has also been woven into the scene.