CASTROL EDGE SUPERCAR OIL - STRONGER UNDER PRESSURE
| Title | CASTROL EDGE SUPERCAR OIL - STRONGER UNDER PRESSURE |
| Brand | CASTROL |
| Product/Service | CASTROL EDGE SUPERCAR OIL |
| Category |
B04. Cars & Automotive Products & Services |
|
Entrant
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FOXTROT PAPA London, UNITED KINGDOM
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Idea Creation
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FOXTROT PAPA London, UNITED KINGDOM
|
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Production
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FOXTROT PAPA London, UNITED KINGDOM
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Credits
| Marcus Pinder |
Foxtrot Papa |
Client Director |
| Andrew Gillingwater |
Foxtrot Papa |
Creative Content Director |
| Andrew Thomas |
Foxtrot Papa |
Executive Creative Director |
| Ross Trigg |
Foxtrot Papa |
Creative Director |
| Jason LaMotte |
- |
Director |
| George Chapman |
Foxtrot Papa |
Content Strategist |
| Nikki Johal |
Foxtrot Papa |
Video Editor |
| Caroline Thomas |
Foxtrot Papa |
Senior Account Manager |
| Louise Allen |
Foxtrot Papa |
Head of Production |
| Lindsay Garka |
Foxtrot Papa |
Senior Producer |
| MaggieJane Leitch |
Foxtrot Papa |
Production Manager |
Brief Explanation
‘Stronger Under Pressure’ brings the Castrol brand proposition to life by telling a human story that’s packed with emotion, authenticity, action and surprise.
To do this, Castrol invites two of its ambassadors, Renault F1 driver Nico Hulkenberg and Polish drift champion Bartek Ostalowski, to a test track in the UK to take part in an adrenaline-packed and emotionally-driven film that proves they are "Stronger Under Pressure".
The film starts with a fast-paced intro to hook in the audience, incredible drifting sequences and poignant interviews to tease the audience about what will unfold. The real shock moment comes with a clever twist when we reveal that Bartek is the world's first armless racing driver! Amazingly, Bartek can drift with his feet using a specially-adapted Nissan Skyline R34.
With such an authentic and impactful narrative, the film proves that brilliant, brave and genuine storytelling really works.