| Title | FIAT 500 “MISSING PARTS” |
| Brand | FIAT CHRYSLER AUTOMOBILES (FCA) |
| Product/Service | FIAT 500 |
| Category |
B04. Cars & Automotive Products & Services |
|
Entrant
|
FARGOFILM Torino, ITALY
|
|
Idea Creation
|
LEO BURNETT ITALY Milan, ITALY
|
|
Media Placement
|
LEO BURNETT ITALY Milan, ITALY
|
|
PR
|
LEO BURNETT ITALY Milan, ITALY
|
|
Production
|
FARGOFILM Torino, ITALY
|
Credits
| Davide Boscacci |
Leo Burnett |
Leo Burnett Group Creative Director |
Brief Explanation
While Flower Duets by Lakmé plays, we see a 500 without a petrol filler, without indicators, without wipers, without low-reflectance glass, without a car heater and without GPS. The super explains: “Without women cars would not be the same”. We discover all the women that made the car as it is today. A super ends the commercial “We won’t just give you our wishes. We’d rather say thank you.