| Title | FEELING DEFLATED |
| Brand | VIPPS MOBILE PAYMENT |
| Product/Service | MOBILE PAYMENT |
| Category |
A09. Financial Products & Services |
|
Entrant
|
POL Oslo, NORWAY
|
|
Idea Creation
|
POL Oslo, NORWAY
|
|
Production
|
BACON OSLO Oslo, NORWAY
|
Credits
| Janne Brenda Lysø |
POL |
Creative Director |
| Stian Johansen |
POL |
Crative Director |
| Ina Egelandsdal |
POL |
Account Manager |
| Monika Augustsson |
POL |
Chief Executive Officer |
| Matias & Mathias |
Bacon OSL |
Diretor |
| Magne Lyngner |
Bacon OSL |
Producer |
Brief Explanation
The spot starts in fairly realistic fashion with a young couple at home - she's on her laptop on the sofa and he's in the kitchen. Rather lazily, she asks him to grab her credit card from her purse in the hall because he's "already standing up." He refuses and asks her to get it herself. An argument looms on the brink the whole scenario gets very bizarre as she deflates like a balloon into the sofa.
The point of this? She's "feeling deflated" by her boyfriend's attitude, but she needn't be, because she could be using the bank's Vipps system -- which means you don't need a credit card, you can just stay put. The super reads: Vipps. Mobile payment.