Title	REGRET NOTHING
Brand	HORNBACH BAUMARKT AG
Product/Service	HOME WARES
Category	A06. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant	HEIMAT Berlin, GERMANY
Idea Creation	HEIMAT Berlin, GERMANY
Production	CZAR Berlin, GERMANY

Name	Company	Position
Guido Heffels	HEIMAt, Berlin	Chief Creative Officer
Guido Heffels	HEIMAT, Berlin	Chief Creative Officer
Lukas Kölling	HEIMAT, Berlin	Art Director
Marlon Fischer	HEIMAT, Berlin	Creative Director
Felix Pfannmüller	HEIMAT, Berlin	Creative Director
Kerstin Heffels	HEIMAT, Berlin	Agency Producer

Brief Explanation

Somewhere in the middle of nowhere, we see a man on a ladder working on a project, as his son comes along on his bike. The father hammers the last bolt into the wall and there it happens... The house falls apart, tearing down the working man and burrying him under piles of materials. The situation seems hopeless as the son starts to cry for his beloved father. But just then, we hear a laughter from underneath the materials. The father is still alive. He emerges from the heap, laughing hysterically. He pulls out a massive splinter from his nose and laughs away the pain. Even the son gets infected by the laughter as he walks towards his father to get a warm and familiar hug, realizing there’s nothing to regret.