SMASHING THE CLICHES

TitleSMASHING THE CLICHES
BrandHORNBACH BAUMARKT AG
Product/ServiceHOME IMPROVEMENT STORES
Category A13. Corporate Social Responsibility
Entrant HEIMAT Berlin, GERMANY
Idea Creation HEIMAT Berlin, GERMANY
Production STINK Berlin, GERMANY
Credits
Name Company Position
Guido Heffels HEIMAT, Berlin Chief Creative Officer
Guido Heffels HEIMAt, Berlin Chief Creative Officer
Marlon Fischer HEIMAT, Berlin Creative Director
Kerstin Heffels HEIMAT, Berlin Agency Producer
Jones + Tino Jones + Tino Director
Douglas Bernardt STINK Films Director Of Photography
Lutz Müller Lutz Müller Executive Producer
Benno Schoppmann Benno Schoppmann Producer
Nils Landmark Nils Landmark Editing
Paul Schwabe Paul Schwabe Postproduction
Thomas Berlin @48k Music
David Arnold Loft Berlin Sound Design Arrangement
Zuzana Sucha Zuzana Sucha Production Designer

Brief Explanation

Even in our increasingly free world, some stereotypes are still persistent. For example, that DIY is a man’s thing. HORNBACH’s answer: Demolition. In the new film a heroine is smashing outdated images of women. And thus creates a manifesto for all females of today: With willpower, vision and the radical beauty of the raw power of creativity. Smashing the sledgehammer against the ideal the world has of women: We never said it was easy.