| Title | BALLS |
| Brand | OPEL AUTOMOBILE GMBH |
| Product/Service | OPEL GRANDLAND X SUV |
| Category |
A05. Cars & Automotive Products & Services |
|
Entrant
|
HEIMAT Berlin, GERMANY
|
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
|
Production
|
CZAR Berlin, GERMANY
|
Credits
| Guido Heffels |
HEIMAt, Berlin |
Chief Creative Officer |
| Ricardo Distefano |
HEIMAT, Berlin |
Managing Creative Director |
| Lukas Kölling, Marc Mencio |
HEIMAT, Berlin |
Art Director |
| Nicolas Blättry, Fiona Mompean |
HEIMAT, Berlin |
Copywriter |
| Kerstin Heffels, Julian Holland |
HEIMAT, Berlin |
Agency Producer |
| Nadine Müller |
HEIMAT, Berlin |
Planing/Strategie |
Brief Explanation
Under the claim “Welcome Back”, a mature man is found to be in search of something very existential: his courage – manifested in his “balls”. Neither his wife nor his son has seen them. After desperately searching the whole house, he finds what he’s been missing in his new car outside the door.