Clifford Hopkins |
Instagram |
Head of Instagram Marketing |
Taj Alavi |
Instagram |
Head of Global Brand Marketing |
Bekah Sirrine |
Instagram |
Head of Creative Marketing |
Lauren A. Rodwell, André Llewellyn |
Instagram |
Brand Marketing Manager |
Jessica Dickey |
Instagram |
Associate Brand Marketing Manager |
Maud Deitch |
Instagram |
Creative Marketing |
Mark Bernath, Eric Quennoy |
Wieden + Kennedy Amsterdam |
Executive Creative Directors |
Thierry Albert, Cal Al-Jorani, Craig Williams |
Wieden + Kennedy Amsterdam |
Creative Directors |
Cecilia Pignocchi, Emma Mällinen, Cassandre Gouraud, Jordi Luna, Mariano Garcia |
Wieden + Kennedy Amsterdam |
Art Directors and Copywriters |
Joe Togneri, Tony Stearns, Stijn Wikkerink, Khalid el Khouani |
Wieden + Kennedy Amsterdam |
Production |
Kelsie Van Deman, Morgan Mendel, Annatruus Bakker, Debra Clarke, Caitlin DeAngel |
Wieden + Kennedy Amsterdam |
Interactive Production |
Maud Klarenbeek, Rachel Perry, Stacey Prudden |
Wieden + Kennedy Amsterdam |
Art Production |
Martin Weigel, Emma Wiseman, Anna Leonte |
Wieden + Kennedy Amsterdam |
Planning |
Greg White, Wes Young, Freddie Young |
Wieden + Kennedy Amsterdam |
Communication and Digital Strategy |
Claire Beesley, Reema Patel, Sara Constance |
Wieden + Kennedy Amsterdam |
Public Relations |
Clare Pickens, Aitziber Izurrategui, Ben Prout, Yulia Prokhorova, Isabelle Udall |
Wieden + Kennedy Amsterdam |
Account Management |
Joe Burrin |
Wieden + Kennedy Amsterdam |
Head of Design |
Lizzie Murray |
Wieden + Kennedy Amsterdam |
Studio Director |
Noa Redero, Cindy Kouwenoord, Danny van het Kaar |
Wieden + Kennedy Amsterdam |
Studio Artists |
Gustav von Platen |
Wieden + Kennedy Amsterdam |
Interactive Designer |
Zeynep Orbay, Thomas Payne, Malia Killings |
Wieden + Kennedy Amsterdam |
Designer |
Gabriela Moreira, Saskia Van Zwieten, Loes Poot |
Wieden + Kennedy Amsterdam |
Project Manager |
Kacey Kelley, Emilie Douqué, Michael Graves |
Wieden + Kennedy Amsterdam |
Business Affairs |
MANSON |
CANADA |
Director |
Marta Argullós, Oscar Romagosa |
Canada |
Executive Producer |
Oscar Marmelstein |
AMBASSADORS |
Editor |
Yann Stofer |
Ambassadors (Amsterdam) |
Photographer |
Instagram, the visual storytelling app, that your mum has probably heard of, is a global phenomenon. Famous for filtered photos, latte art and well-lit selfies; many falsely believed Instagram was a place for life’s highlights. Enter Instagram Stories; an inflection point in the evolution of the product. A feature that invites users to share all the moments in their day, not just the momentous ones. The challenge for communications was to build awareness of Instagram as a place for seeing and sharing casual moments (positive lift in brand attributes) and entice teens users to check out the new feature (stat sig usage lift) across key US, Italian and German regions.