Title	THE OTHER SIDE.
Brand	ACADEMIC BOOKSTORE FINLAND
Product/Service	BOOKS
Category	A06. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant	MAKE IT SIMPLE Helsinki, FINLAND
Idea Creation	MAKE IT SIMPLE Helsinki, FINLAND
Production	LUCY LOVES STORIES Helsinki, FINLAND

Name	Company	Position
Jarko Tuuri	Make it Simple	Creative Director
Jukka Mannio	Make it Simple	Creative Director
Pia Eiro	Make it Simple	Account Director
Cia Branders	Academic bookstore Finland	Marketing Director
Eija Typpö	Academic bookstore Finland	Marketing Co-ordinator
Anne Kariniemi	Academic bookstore Finland	Managing Director
Rane Tiukkanen	Lucy Loves Stories	Director
Marko Antila	Lucy Loves Stories	Executive Producer
Tuomo Virtanen	Lucy Loves Stories	DOP
Johannes Salonen	Lucy Loves Stories	Editor
Timo Anttila	Humina	Sound Studio
Henri Pulla	Pullapost	Post Production

Brief Explanation

People are not present. Their minds are somewhere else. What if people read books instead of browsed their screens endlessly?