| Title | #DONOTABANDON |
| Brand | 30 MILLIONS D'AMIS FOUNDATION |
| Product/Service | 30 MILLIONS D'AMIS FOUNDATION |
| Category |
A15. Charities & Non-profit |
|
Entrant
|
BUZZMAN Paris, FRANCE
|
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
|
Production
|
BUZZMAN Paris, FRANCE
|
|
Production 2
|
INSURRECTION Paris, FRANCE
|
|
Production 3
|
SCHMOOZE Paris, FRANCE
|
|
Production 4
|
TOO-YOUNG Paris, FRANCE
|
Credits
| Reha Hutin |
30 Millions d'Amis Foundation |
President |
| Jean-François Legueulle |
30 Millions d'Amis Foundation |
General Delegate |
| Diederick Grolleau |
30 Millions d'Amis Foundation |
Head of Communication |
| Rodin Munganga |
30 Millions d'Amis Foundation |
Head of Digital Projects |
| Georges Mohammed-Chérif |
BUZZMAN |
President and Executive Creative Director |
| Thomas Granger |
BUZZMAN |
Vice-President |
| Julien Levilain |
BUZZMAN |
Managing Director |
| Louis Audard |
BUZZMAN |
Creative Director |
| Tristan Daltroff |
BUZZMAN |
Creative Director |
| Louis Audard |
BUZZMAN |
Artistic Director |
| Tristan Daltroff |
BUZZMAN |
Copywriter |
| Edouard Jacquelin |
BUZZMAN |
Assistant Artistic Director |
| Xavier Devaux Landragin |
BUZZMAN |
Account Director |
| Amélie Juillet / Kenza Bennani |
BUZZMAN |
Head of PR & Communication / PR Assistant |
| Victoria Morin |
BUZZMAN |
PR & Communication Assistant |
| Insurrection Paris |
Insurrection Paris |
Production |
| Schmooze |
Schmooze |
Sound Production |
| Vincent Lobelle |
Vincent Lobelle |
Director |
| Charlotte Lepot |
Charlotte Lepot |
Producer |
| Frederic Schindler |
Too Young |
Music supervisor |
Brief Explanation
This new film shows a man helping an abandoned dog out of a forest and bringing him back to his house... Then it says that the 30 Millions d’Amis Foundation would have loved to tell you this story, but the reality is quite different, and it shows the movie backwards (which is actually what really happened).
The agency used editing to show that the exact same images can tell two different stories, and that one man can also have two sides. The idea was to show that everyday, normal people abandon pets each year.