AVERAGE

TitleAVERAGE
BrandBOURSORAMA BANK
Product/ServiceBOURSORAMA BANK ONLINE BANKING SERVICE
Category A09. Financial Products & Services
Entrant BUZZMAN Paris, FRANCE
Idea Creation BUZZMAN Paris, FRANCE
Production BUZZMAN Paris, FRANCE
Production 2 ICONOCLAST Paris, FRANCE
Production 3 NIGHTSHIFT Paris, FRANCE
Production 4 TOO-YOUNG Paris, FRANCE
Production 5 EDITIONS MUSICALES DJANIK Paris, FRANCE
Credits
Name Company Position
Benoit Grisoni BOURSORAMA BANQUE Deputy Managing Director
Xavier Prin BOURSORAMA BANQUE Marketing & Portal Director
Stéphanie Demmerlé BOURSORAMA BANQUE Marketing & Digital Communication Director
Tounsia Amrani BOURSORAMA BANQUE Brand Manager
May Khalil BOURSORAMA BANQUE Brand Communications Officer
Alice Mazeyrat BOURSORAMA BANQUE Brand Communications Officer
Georges Mohammed- Chérif BUZZMAN President and Executive Creative Director
Thomas Granger BUZZMAN Vice-President
Julien Levilain BUZZMAN Managing Director
Victor Sidoroff / Mickael Krikorian BUZZMAN Artistic Directors
Victor Sidoroff / Mickael Krikorian BUZZMAN Copywriters
Romuald Mevaere / Gianni Leotta BUZZMAN Artistic Directors Assistants
Bénédicte Muller BUZZMAN Head of Account
Laura Quiles BUZZMAN Account Director
 Marie Henaff BUZZMAN Account Executive
Lola Pegoraro BUZZMAN Account Executive
Clément Scherrer BUZZMAN Strategic Planner
Julien Scaglione BUZZMAN Head of Social Media
Amélie Juillet / Kenza Bennani BUZZMAN Head of PR & Communication / PR Assistant
Vanessa Barbel BUZZMAN Head of TV Production
Katya Violi / Saveria Besset BUZZMAN TV Producer / TV Producer assistant
Dee Perryman / Assya Mediouni BUZZMAN Print production / Art Buyer
ICONOCLAST ICONOCLAST Production
Adrien Armanet / Charlotte Marmion INCONOCLAST Director / Producer
Laura Roddier Nightshift Post producer
Nightshift Nightshift Post Production
LARAGE&DAMIANI SOUND PRODUCTION SOUND PRODUCTION
Frederic Schindler x Too-Young Frederic Schindler x Too-Young Music superviser
Charles Aznavour Charles Aznavour Composer
Editions musicales DJANIK Editions musicales DJANIK Publishing

Brief Explanation

The film stages an absurd world, where people recommend average things to their close ones : a ""not good or bad, to read absolutely""book, a so-so cruise""for mixed holidays, a tasteless restaurant"... To finish on this rhetorical question : have you ever recommend something average ? No. Because no one recommends what’s average. At Boursorama Banque, almost half of the customers comes thanks to the advices of a close relative : this spin is a great way for the brand to demonstrate its superiority and to insist on the power of its recommendations.