Title | MAKE ROOM FOR FRIENDS |
Brand | IKEA |
Product/Service | IKEA |
Category |
A04. Durable Consumer Goods |
Entrant
|
BUZZMAN Paris, FRANCE
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
Production
|
BUZZMAN Paris, FRANCE
|
Production 2
|
WANDA PRODUCTIONS Paris, FRANCE
|
Production 3
|
SCHMOOZE Paris, FRANCE
|
Production 4
|
KASSNER ASSOCIATED PUBLISHERS London, UNITED KINGDOM
|
Credits
Stéphanie Jourdan |
IKEA |
Country Marketing Director |
Carole Feleppa |
IKEA |
External Communication Manager |
Isabelle Denizou |
IKEA |
Project Manager |
Karin Aubertin |
IKEA |
Consultant Home-Design |
Georges Mohammed-Chérif |
BUZZMAN |
President and Executive Creative Director |
Thomas Granger |
BUZZMAN |
Vice-President |
Julien Levilain |
BUZZMAN |
Managing Director |
Jean-Christophe Royer |
BUZZMAN |
Creative Director |
Souen Le Van |
BUZZMAN |
Artistic Director |
Souen Le Van |
BUZZMAN |
Copywriter |
Bénédicte Muller |
BUZZMAN |
Head of Account |
Emilie Pellicer |
BUZZMAN |
Account Director |
Thomas Gracia |
BUZZMAN |
Account Executive |
Clément Scherrer |
BUZZMAN |
Strategic Planner |
Julien Scaglione |
BUZZMAN |
Head of Social Media |
Amélie Juillet / Kenza Bennani |
BUZZMAN |
Head of PR & Communication / PR Assistant |
Vanessa Barbel |
BUZZMAN |
Head of TV Production |
Katya Violi / Saveria Besset |
BUZZMAN |
TV Producer / TV Producer assistant |
Wanda |
Wanda |
Production |
Schmooze |
Schmooze |
Sound Production |
James Rouse |
James Rouse |
Director |
Hélène Ségol |
Hélène Ségol |
Producer |
Vanessa Koscianski |
Vanessa Koscianski |
Post Producer |
Barefootin’ |
Barefootin’ |
Sound Track |
Robert Parker |
Robert Parker |
Author / Compositor |
Kassner Associated Publishers Limited |
Kassner Associated Publishers Limited |
Editor |
Brief Explanation
The film opens on Gaspard, a young man, sitting on his couch with his friends.
He receives a text from a mysterious M asking him to take her to dance.
With a little help from his friends, he will bring his best efforts to learn how to dance and become a real Fred Astaire to honor his rendez-vous.
At the end of the film, we discover that this mysterious M is actually his grandmother who seems thrilled to be escorted by her grandson to the dance.