Title	MOTOR OPERA
Brand	CIRCLE K
Product/Service	PREMIUM FUEL
Category	A06. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant	SMFB Oslo, NORWAY
Idea Creation	SMFB Oslo, NORWAY
Media Placement	STARCOM Oslo, NORWAY
Production	MEDIAMONKS Amsterdam, THE NETHERLANDS

Name	Company	Position
Hans Martin Ronneseth	SMFB	Creative Director
André Koot	SMFB	Creative Director
Torstein Drogseth	SMFB	Account Director
Henriette Valeur	SMFB	Account Manager
Sverrir Brynjòlfsson	SMFB	Editor
Haider Ahmad	SMFB	Graphic Designer
Patrick Louwerse	Media Monks	Director
Rogier Dorant	Media Monks	Producer
Lennart Deen	Media Monks	Line Producer

Brief Explanation

Miles Plus is Circle K’s premium fuel. It cleans your engine, something that gives you more power and acceleration. A clean engine not only becomes more powerful, it also sounds better. To catch the interest of all potential premium fuel customers, we came up with the idea of a slightly over the top launch film with car engines playing powerful music. 25 cars were handpicked because of their cool engine sounds, and Richard Wagners ‘Ride of the Valkyries’ was an obvious choice because of it’s power. We casted American opera singer Jenufa Gleich (one of few sopranos with the vocal training to do Wagner properly) to sing the upper soprano parts to accompany the more bass-toned car engines. The cars and the soprano were filmed and recorded live at a closed Soviet era concert hall in Vilnius, Lithuania and mixed into finished music in post production.