| Ofer Kinberg |
Playtika - Slotomania |
General Manager |
| Mattan Levin |
Playtika - Slotomania |
Marketing & Monetization Vicepresident |
| Mickey Sonnino |
Playtika - Slotomania |
Director of Monetization |
| Sharon Tzvielli |
Playtika - Slotomania |
Marketing Project Manager |
| Andrii Skip |
Playtika - Slotomania |
IT Operations |
| Karen Corrigan |
Executive CreaHappiness / An FCB alliancetive Management |
Executive Creative Management |
| Geoffrey Hantson |
Happiness / An FCB alliance |
Chief Creative Officer |
| Kris Hoet |
Happiness / An FCB alliance |
Chief Innovation Officer |
| Elke Janssens |
Happiness / An FCB alliance |
Managing Director |
| Hans Smets |
Happiness / An FCB alliance |
Group Account Director |
| Marlen Fernandez Pando |
Happiness / An FCB alliance |
Account Executive |
| Niels Sienaert |
Happiness / An FCB alliance |
Creative Director |
| Tim Schoenmaeckers |
Happiness / An FCB alliance |
Creative Director |
| Pieter Claeys |
Happiness / An FCB alliance |
Concept Provider |
| Barbara Dzikanowice |
Happiness / An FCB alliance |
Creative Content Director |
| Eline Goethals |
Happiness / An FCB alliance |
Stategic Planner |
| Tuyet Hoang |
Happiness / An FCB alliance |
Digital Producer |
| Dries Lauwers |
Happiness / An FCB alliance |
Graphic Designer |
| Thomas Colliers |
BLISS Interactive |
Head of technology |
| Dinh Tran |
BLISS Interactive |
Website developer |
| Simon Spreckley |
FCB Fuel-Content |
Executive Creative Director |
| Nikki-leigh Piper |
FCB Fuel-Content |
Executive Producer |
| Steve Lewis |
FCB Fuel-Content |
3D & Motion Design |
| Lawrence Jaeger |
FCB Fuel-Content |
3D & Motion Design |
| Simon Nicholson |
FCB Fuel-Content |
Senior Designer |
| Hylton Tannenbaum |
Bioscope Films |
Video Production Director |
| Daniel Kaplan |
Bioscope Films |
Executive Producer |
It's not 1 film. It's 1440 films. One for each minute of the day. All of them reminding people why it's ok to play Slotomania. Each film is based on a relevant fact about that specific minute. Like this 1440 times. All 1440 facts about all 1440 minutes were turned into unique stories and via a ‘train of thoughts’ brought to a unique reason to play Slotomania, without a feeling of guilt. Resulting in 24 hours of unique data-driven content.
The entire production – from data gathering to finished films - of all 1440 films was done in 8 weeks only. To achieve that a small army of copywriters (142), creative directors (37) were needed to script everything. We, also, wrote an algorithm and allowed automation to help us. 6197 stock clips were automatically generated, using keywords in the scripts. All type on screen was generated using automated kinetic typography that resembles the style of Slotomania. Finally, 30 editors and 320 hours of voice recording gave the execution a human-finishing touch