| Title | OBJECTS |
| Brand | NATIONAL BANK OF GREECE |
| Product/Service | SAVINGS ACCOUNT |
| Category |
A09. Financial Products & Services |
|
Entrant
|
CREAM Athens, GREECE
|
|
Idea Creation
|
CREAM Athens, GREECE
|
|
Production
|
STEFI PRODUCTIONS Athens, GREECE
|
Credits
| Christos Koutsoukos |
Rascal+Cream |
Executive Creative Director |
| Danai Katsali |
rascal-cream |
copywriter |
| Konstantinos Argriou |
rascal-cream |
art director |
| Monika Miliori |
Rascal+Cream |
Business Director |
| Sophia Criticou |
Rascal+Cream |
Account Director |
| Panagiota Lotsou |
Rascal |
Agency Producer |
| Vassilis Rafail |
Stefi |
Producer |
| Fede Pietra |
Stefi |
Executive Producer |
| Euthimis Kosemund Sanidis |
Stefi |
Director |
Brief Explanation
since june 2015 greece has gone under capital control. this led many people to withdraw their cash from the banks which resulted the total number of savings to drop out. This film is part of a campaign that describes the objects that people hide their money, which makes simple everyday objects cost more