Title | NBG MASTERCARD / DOG |
Brand | NATIONAL BANK OF GREECE - MASTERCARD |
Product/Service | THE MASTERCARD REWARDS BY NATIONAL BANK OF GREECE |
Category |
A09. Financial Products & Services |
Entrant
|
CREAM Athens, GREECE
|
Idea Creation
|
CREAM Athens, GREECE
|
Production
|
STEFI PRODUCTIONS Athens, GREECE
|
Credits
Christos Koutsoukos |
Rascal+Cream |
Executive Creative Director |
Nikolas Maravelis |
Rascal+Cream |
Copywriter |
Athina Karali |
Rascal+Cream |
Art Director |
Monika Miliori |
Rascal+Cream |
Business Director |
Sophia Criticou |
Rascal+Cream |
Account Director |
Panagiota Lotsou |
Rascal |
Agency Producer |
Babis Makridis |
Director |
Director |
Vassilis Rafail |
Stefi |
Producer |
Fede Pietra |
Stefi |
Executive Producer |
Brief Explanation
A lost dog finds love, care and tenderness from a woman who found him at the streets. However the dog all of a sudden bumps into his old boss a street painter. The woman backs off full of emotions as she has to leave her new friend back to his old boss, however life is rewarding so the street painter made a painting of his dog to reward the woman who took good care of him. This is the value of giving and getting rewarded.