MY FACE. MY RULES.

TitleMY FACE. MY RULES.
BrandSLEEK MAKEUP
Product/ServiceSLEEK MAKEUP
Category B02. Fast Moving Consumer Goods
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Production NEW LAND Stockholm, SWEDEN
Credits
Name Company Position
Agnes Stenberg-Schentz Forsman & Bodenfors Art Director
Anna Qvennerstedt Forsman & Bodenfors Copywriter
Viktoria Wallner Forsman & Bodenfors Account Director
Kristina Wilmar Forsman & Bodenfors Account Manager
Anna Lundin Forsman & Bodenfors Producer
Michelle Christiansen Forsman & Bodenfors Designer
Maja Bredberg Forsman & Bodenfors PR Strategist
Haisam Mohammed Forsman & Bodenfors PR Assistant
Ikrah Ferdaus Forsman & Bodenfors PR Assistant
Amelie Sandström Forsman & Bodenfors Researcher
Jenny Ring Forsman & Bodenfors Music Supervisor
Sebastian Nowacki Forsman & Bodenfors Social Media Specialist
Emily Maben Sleek MakeUP
Eleanora Barker Sleek MakeUp Client Supervisor
Erik Torell New Land Producer
Sophie Hedberg Forsman & Bodenfors Producer
Nadia Marquard Otzen New Land Director
Victor Sequin Forsman & Bodenfors Director Of Photography
T.V.O.D feat. Lowell T.V.O.D feat. Lowell Music Artist
Andreas Arvidsson Andreas Arvidsson Editor
Cecy Young Cecy Young Photographer

Brief Explanation

F&B:s very first campaign for British beauty brand Sleek is a shoutout to makeup junkies everywhere. Our research shows that people who spend a lot of time on their makeup can face some serious judgement, from parents and partners as well as from strangers on the street. But makeup is really a part of their identity, a hobby, a stress relief, an art form – and they should be respected for it. The stunning cast has been recruited through the @sleekmakeup Instagram account, out of around 3000 applicants. With this campaign, Sleek MakeUP enters the US market.