SERVE YOUR COUNTRY - DO DONKEN
| Title | SERVE YOUR COUNTRY - DO DONKEN |
| Brand | MCDONALD'S |
| Product/Service | EMPLOYER BRANDING |
| Category |
A12. Corporate Image & Sponsorship |
|
Entrant
|
NORD DDB Stockholm, SWEDEN
|
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
|
Idea Creation 2
|
PRIME WEBER SHANDWICK Stockholm, SWEDEN
|
|
Media Placement
|
OMD Stockholm, SWEDEN
|
|
PR
|
PRIME WEBER SHANDWICK Stockholm, SWEDEN
|
|
Production
|
NORD DDB Stockholm, SWEDEN
|
|
Production 2
|
BACON FILM Stockholm, SWEDEN
|
|
Production 3
|
BLECK Stockholm, SWEDEN
|
|
Production 4
|
PRIME WEBER SHANDWICK Stockholm, SWEDEN
|
Credits
| Petter Dixelius |
NORD DDB |
Copywriter |
| Joel Ekstrand |
NORD DDB |
Art Director |
| Jeanette Ytterman |
NORD DDB |
Account Director |
| Johan Ljungman |
NORD DDB |
Business Director |
| Erik Årnell |
NORD DDB |
Planner |
| Beata Mollberg Fagring |
NORD DDB |
Account Manager |
| Pärmartin Jonsson |
NORD DDB |
Graphic Designer |
| Daniel Liljas |
NORD DDB |
Graphic Designer |
| Robin Löthberg |
NORD DDB |
Social Media Manager |
| Johan Svensson |
Always Frank |
Agency Producer |
| Mattias Oljelund |
Prime |
Key Account Manager |
| Maria Ramsay |
Prime |
Account Director |
| Sara Davidson |
Prime |
Account Manager |
| Adam Nelvin |
Prime |
Planner & report writer |
| Jasmin Alipour |
Prime |
Analytic |
| Chris Drake |
OMD |
Client Executive |
| Emanuel Falsén |
OMD |
Client Manager |
| Jonny Fält |
OMD |
Client Manager |
| Tomas Jonsgården |
Bacon |
Director |
| Magnus Åkerstedt |
Bacon |
Producer |
| Rasmus Vidbæck |
Bacon |
Director Of Photography |
Brief Explanation
We see young Swedes from different walks of life packing their bags and leaving their homes. A voice over tells us that "in uniform we're all equal". The youngsters travel by bus, bicycle, train and cars. They're all heading towards a common goal. The voice over tells us that "for generations, we've taught hundreds of thousands of Swedes the importance of self-discipline, team spirit and cooperation" as we see the youngsters changing into uniform.
VO: "And guess what, that's tuned out to be the recipe for diversity, integration..."
Cut to the youngsters walking through a corridor, revealing they're dressed in McDonald's uniforms.
VO: "and really tasty burgers."
We see them working together as a team in a fast paced kitchen environment.
SUPER:
Apply at dodonken.se
McDonald's Sweden