| Title | MELOS |
| Brand | MCDONALD'S |
| Product/Service | FAST FOOD |
| Category |
B09. Corporate Image & Sponsorship |
|
Entrant
|
NORD DDB Stockholm, SWEDEN
|
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
|
Media Placement
|
OMD Stockholm, SWEDEN
|
|
PR
|
PRIME WEBER SHANDWICK Stockholm, SWEDEN
|
|
Production
|
BLECK Stockholm, SWEDEN
|
Credits
| Petter Dixelius |
NORD DDB |
Copywriter |
| Joel Ekstrand |
NORD DDB |
Art Director |
| Jeanette Ytterman |
NORD DDB |
Account Director |
| Johan Ljungman |
NORD DDB |
Business Director |
| Erik Årnell |
NORD DDB |
Planner |
| Beata Mollberg Fagring |
NORD DDB |
Account Manager |
| Hogir Aslan |
NORD DDB |
Digital Producer |
| Mattias Nordehamn |
NORD DDB |
Digital Designer |
| Daniel Johansson |
NORD DDB |
Webmaster |
| Johan Lindqvist |
NORD DDB |
Developer |
| Pärmartin Jonsson |
NORD DDB |
Graphic Designer |
| Daniel Liljas |
NORD DDB |
Graphic Designer |
| Robin Löthberg |
NORD DDB |
Social Media Manager |
| Johan Svensson |
Always Frank |
Agency Producer |
| Mattias Oljelund |
Prime |
Key Account Manager |
| Maria Ramsay |
Prime |
Account Director |
| Sara Davidson |
Prime |
Account Manager |
| Adam Nelvin |
Prime |
Planner & report writer |
| Jasmin Alipour |
Prime |
Analytic |
| Chris Drake |
OMD |
Client Executive |
| Emanuel Falsén |
OMD |
Client Manager |
| Jonny Fält |
OMD |
Client Manager |
| Marcus Svanberg |
Standart |
Director |
| Josephine Collberg |
Standart |
Producer |
| Robert Fenniger |
Standart |
Producer |
Brief Explanation
This documentary was part of national campaign "Do Donken" (Donken is McDonald's Swedish nickname). We get to follow Melos, who came to Sweden in the 90s as a refugee escaping the horrors of the Balkan war. Melos narrates the story of how he got a job at McDonald's and has advanced and became a District Manager with over 500 people working for him. As a result of his own experiences, he sees himself in the young people working at McDonald's that have come to Sweden during the current refugee crisis.