| Title | RINAS |
| Brand | MCDONALD'S |
| Product/Service | FAST FOOD |
| Category |
B09. Corporate Image & Sponsorship |
|
Entrant
|
NORD DDB Stockholm, SWEDEN
|
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
|
Media Placement
|
OMD Stockholm, SWEDEN
|
|
PR
|
PRIME WEBER SHANDWICK Stockholm, SWEDEN
|
|
Production
|
BLECK Stockholm, SWEDEN
|
Credits
| Petter Dixelius |
NORD DDB |
Copywriter |
| Joel Ekstrand |
NORD DDB |
Art Director |
| Jeanette Ytterman |
NORD DDB |
Account Director |
| Johan Ljungman |
NORD DDB |
Business Director |
| Erik Årnell |
NORD DDB |
Planner |
| Beata Mollberg Fagring |
NORD DDB |
Account Manager |
| Hogir Aslan |
NORD DDB |
Digital Producer |
| Mattias Nordehamn |
NORD DDB |
Digital Designer |
| Daniel Johansson |
NORD DDB |
Webmaster |
| Johan Lindqvist |
NORD DDB |
Developer |
| Pärmartin Jonsson |
NORD DDB |
Graphic Designer |
| Daniel Liljas |
NORD DDB |
Graphic Designer |
| Robin Löthberg |
NORD DDB |
Social Media Manager |
| Johan Svensson |
Always Frank |
Agency Producer |
| Mattias Oljelund |
Prime |
Key Account Manager |
| Maria Ramsay |
Prime |
Account Director |
| Sara Davidson |
Prime |
Account Manager |
| Adam Nelvin |
Prime |
Planner & report writer |
| Jasmin Alipour |
Prime |
Analytic |
| Chris Drake |
OMD |
Client Executive |
| Emanuel Falsén |
OMD |
Client Manager |
| Jonny Fält |
OMD |
Client Manager |
| Marcus Svanberg |
Standart |
Director |
| Josephine Collberg |
Standart |
Producer |
| Robert Fenniger |
Standart |
Producer |
Brief Explanation
This documentary was part of national campaign "Do Donken" (Donken is McDonald's Swedish nickname). We get to follow Rinas, who recently fled from the war in Syria and came to Sweden. He describes how working at McDonald's has been a way into Swedish society for him. He has made friends and learnt Swedish on the job. The film ends with Rinas talking to and about his wife, who has been stuck in Turkey for years waiting for the Swedish authorities to let her into the country.