| AXA Group |
AXA Group |
Advertiser |
| Paul Bennett / Juan Herrera / Mya Dawaliby / Ida de Catuelan |
AXA Group |
Glbl Brand Dir. / Head of Glbl Advert. / Glbl Brand Advert. Mgr / Glbl Brand Mgr |
| Publicis Conseil |
PUBLICIS CONSEIL |
Advertising Agency |
| Marcelo Vergara / Steve O’Leary |
PUBLICIS CONSEIL |
ECD / WW Creative Director |
| Pierre Coulier / Emmanuelle Bougueret / Jean-Baptiste Blandin |
PUBLICIS CONSEIL |
Copywriter /Art Director / AD Assistant |
| Gaëtan Bizien, Alexandre Boucher |
PUBLICIS CONSEIL |
Motion designers |
| Magali Bergeroux / Olga Papikian |
PUBLICIS CONSEIL |
Global Client Lead / Executive Director |
| Mathieu Kremer / Camille Serrand, Lou Leproux |
PUBLICIS CONSEIL |
Account Director / Account Managers |
| Anis Bouzitouna / Adeline Blanc |
PUBLICIS CONSEIL |
Digital project Manager / Process manager |
| Alastair Maclean, Richard Sherfey / Clémence Ballu / Stéphanie Jacquin |
PUBLICIS CONSEIL |
Strategic Planning / Global digital Director / Channel Planner |
| Prodigious / Pierre Marcus / Armelle Sudron |
Prodigious |
Prouction / CEO Prodigious France / TV producer |
| Carnibird / Gaetan Legoff / Renaud Jaget |
Carnibird |
Production House / Producer / Production director |
| Douglas Avery / Andrij Parekh / Clement Price-Thomas |
xx |
Director / Cinematographer / Set Designer |
| Lek Chunsuttiwat / Franck Percher / Léa Villain-Barachet |
Carnibird |
Art Director / 1st assistant/ Production coordinator |
| Mathematics /Guillaume Marien |
Mathematics |
Postproduction House / Executive Post producer |
| Vincent Martin, Paul Créhange |
Mathematics |
Post producer |
| Yann Aldabe / Guillaume Nadaud/ Thierry Hoss / Muriel Archambaud |
Mathematics |
Line producer / VFX supervisor / Editor / Grading |
| Charles Mamarot |
xx |
Photographer |
| Fabien Dubois |
xx |
Making of and digital Director |
| Sixième Son, Josette Music Club |
Sixième Son, Josette Music Club |
Sound & Music |
| Pauline de Bastard, Ella Duda/ Vincent Turbé / Jean Ledoux |
xx |
Creative project manager / Music composer / Sound Engineer |
| Boris Jeanne / James François Vacherot |
Prodigious |
Sound Producer/ Sound Designer |
This is the first global brand campaign for AXA, showcasing the new brand purpose: “Empower people to live a better life”.
The campaign is inspired by the story of an AXA client who was injured during the Nepal earthquake in 2015. The AXA team on the ground found her, repatriated her and gave her all the medical and psychological help she desperately needed to make a full recovery.
The story is told from the client’s point of view. It is not just one of repatriation at a time of need, but rather a celebration of resilience and determination.
As a real customer case, it was a challenging story to tell, making it relevant to all markets while being faithful to the true story and respectful to all who were impacted by this natural disaster.
A four-minute version of the film was produced specifically for online usage.