SAMSUNG GALAXY A - A FOR ALICE
| Title | SAMSUNG GALAXY A - A FOR ALICE |
| Brand | SAMSUNG ELECTRONICS FRANCE |
| Product/Service | SAMSUNG GALAXY A |
| Category |
B03. Durable Consumer Goods |
|
Entrant
|
EDDY Paris, FRANCE
|
|
Idea Creation
|
LEO BURNETT FRANCE Paris, FRANCE
|
|
Production
|
EDDY Paris, FRANCE
|
Credits
| Kurt Novack |
Leo Burnett France |
Executive Creative Director |
| David Martin Angelus |
Leo Burnett France |
Creative Director |
| Olivier Mille |
Leo Burnett France |
Copywriter |
| Thomas Defert |
Leo Burnett France |
Art Director |
| Jean-François Bourrel |
Eddy.tv |
Producer |
| Rococo |
Eddy.tv |
Director |
| Grimm Vandekerckhove |
Eddy.tv |
DOP Lighting Cameraman |
| Les Cosmonotes |
Les Cosmonotes |
Sound Design Arrangement |
Brief Explanation
This film follows Alice, a fun and quirky 25 yo girl, as a male voice-over explains how against all expectations he has fallen head over heals for her. We soon realize the person talking is actually… her smartphone.With a friendly sarcastic tone he (the phone) compares his amazing features to her limited human capabilities! For example, when Alice amusingly falls asleep on her books in the library, he gently mocks her saying that her battery doesn't last even two days, unlike his! After pointing out all her human defects, he eventually softens and acknowledges Alice's creative abilities that he will never be able to do... like playing the bagpipe or blowing peas in the air… finally revealing the truth, that Alice & him (the Samsung Galaxy A) were made for each other.