| Title | KFC X FFF |
| Brand | KFC FRANCE |
| Product/Service | FAST FOOD |
| Category |
B01. Food & Drinks |
|
Entrant
|
SID LEE Paris, FRANCE
|
|
Idea Creation
|
SID LEE Paris, FRANCE
|
|
Production
|
SOVAGE Paris, FRANCE
|
|
Additional Company
|
AONO Paris, FRANCE
|
Credits
| Sylvain Thirache |
SID LEE Paris |
Executive Creative Director |
| Johan Delpuech |
SID LEE Paris |
President |
| Celine & Clement Mornet-Landa |
SID LEE Paris |
Creative Director |
| Amelie Pichon |
SID LEE Paris |
Art Director |
| Mehdi Benali |
SID LEE Paris |
Deputy Managing Director |
| Heloise Marchal |
SID LEE Paris |
Account Director |
| Benoit Fernandes |
SID LEE Paris |
Account Manager |
| Thomas Laget |
SID LEE Paris |
Head of Integrated production Director |
| Marine Redon |
SID LEE Paris |
Agency Producer |
| Bart de Kool |
KFC |
CMO |
| Nadia Benmokhtar |
KFC |
Head of Partnership |
| Nathalie Tempra |
KFC |
Marketing Manager |
| Sophie Levy & Julian Nodolwsky |
SOVAGE |
Directors |
| Nicolas De Saint Quentin |
SOVAGE |
DOP |
| Franck Annese |
SOVAGE |
Producer |
| Eric Najar |
- |
Composer |
Brief Explanation
The film depicts a brotherhood that unites people for 90 minutes- as a football team on a pitch, or as a group of friends in front of the TV, watching game while having KFC.
The spot humorously and emotionally creates a parallel between football players and KFC’s consumers, uniting them over a common ground of well observed insights around both sides.