THE WISH

TitleTHE WISH
BrandBANK CLER
Product/ServiceBANK CLER
Category A09. Financial Products & Services
Entrant HEIMAT ZÜRICH, SWITZERLAND
Idea Creation HEIMAT ZÜRICH, SWITZERLAND
Production IT'S US MEDIA Berlin, GERMANY
Credits
Name Company Position
Nico Ammann HEIMAT Zürich Creative Director / Partner
Simon Rehsche HEIMAT Zürich Strategy Director / Partner
Ben Föhr It's Us Media GmbH Owner
Nalle Sjögren It's Us Media GmbH Director
Sharon Nehrenheim HEIMAT Zürich Account Director
Meike Kornrumpf HEIMAT Berlin Agency Producer

Brief Explanation

Money is a subject Swiss people have a hard time to openly talk about. However, in many situations in life it becomes unavoidable to talk about money. Like in this situation, in which a dad is faced with a sudden wish of his daughter. With this film, Bank Cler breaks a the taboo and does what no bank in Switzerland openly does: Talk about money.