| Title | SUPERHEROES |
| Brand | ESSITY |
| Product/Service | LIBERO / DIAPERS |
| Category |
B02. Fast Moving Consumer Goods |
|
Entrant
|
MOMENTUM SVERIGE AB Gothenburg, SWEDEN
|
|
Idea Creation
|
MOMENTUM SVERIGE AB Gothenburg, SWEDEN
|
|
Production
|
FOLKE FILM Stockholm, SWEDEN
|
Credits
| Markus Näslund |
Momentum Sverige |
Creative Director |
| Annsofie Antoncic |
Momentum Sverige |
Art Director |
| Daniel Wallin |
Momentum Sverige |
Copywriter |
| Anders Collin |
Momentum Sverige |
Account Director |
| Stina Ekhammar Moberg |
Momentum Sverige |
Graphic Designer |
| Jeanette Åberg |
Momentum Sverige |
Production Manager |
Brief Explanation
A group of superhero babies have gathered at their headquarters. They’ve realized that the grown-ups need a little help out there in the world. So the superheroes take action! One baby reminds a guy that it’s better to take the bike instead of the car. One helps an older lady carry her groceries. One baby stops a fight at a basketball court and another takes a woman’s phone and throws it in the trash at a playground. All of them are here to do good deeds and make the world a better place.