Title	THE LOGO DONATION PROJECT
Brand	JCP NORDIC
Product/Service	PROFESSIONAL SERVICES
Category	B08. Financial Products & Services, Commercial Public Services, B2B Products & Services
Entrant	JCP COMMUNICATION AS Oslo, NORWAY
Idea Creation	JCP COMMUNICATION AS Oslo, NORWAY
PR	JCP COMMUNICATION AS Oslo, NORWAY
Production	JCP COMMUNICATION AS Oslo, NORWAY

Name	Company	Position
Erik G. Lysø	JCP Nordic	Copywriter
Christian Aune	JCP Nordic	Art Director
Paul Little	JCP Nordic	Creative Director
Angelica Askvik	JCP Nordic	Art Director
Birgitte Christensen	JCP Nordic	Digital Strategist
Julie Iversen	JCP Nordic	Project Manager
Martin Pira	JCP Nordic	Project Director
Øystein Tynning	JCP Nordic	Chief Executive Officer

Brief Explanation

After 19 years with more or less the same visual identity this company chose a somewhat unorthodox approach when they revealed the new identity to their target audience. Instead of going down the traditional road by sending out an ordinary press release about it, they chose to focus on their current one. After that many years with the same identity, you could only imagine all the office supplies and branded merch with the now old logo on it, that suddenly was useless for the company. But even though that they didn't need it anymore, didn't mean that a different company wouldn't find it useful. The visual identity and all of the excess merch got placed out on classified ad sites all around the world. Everything were given away for free. The only catch? The chosen company had to change their name på JCP of course.