| Title | MESH |
| Brand | SALOMON |
| Product/Service | OUTFIT |
| Category |
E03. Online: Fiction & Non-Fiction |
|
Entrant
|
KINSHIP Paris, FRANCE
|
|
Idea Creation
|
KINSHIP Paris, FRANCE
|
|
Production
|
LA PAC Paris, FRANCE
|
Credits
| Bruno Lee |
KINSHIP |
Deputy Managing Director |
| Stephane Soussan |
KINSHIP |
Creative Director |
| Thomas Lec'hvien |
KINSHIP |
Account Manager |
| Ludovic Gontrand |
KINSHIP |
Art Director |
| Simon Lamasa |
KINSHIP |
Copywriter |
| Thomas Laget |
KINSHIP |
Integrated Production Director |
| Marine Redon |
KINSHIP |
Agency Producer |
| Jerome Denis |
LA PAC |
President |
| Anna Roudaut |
LA PAC |
Producer |
| Laurent Perreau |
LA PAC |
Director of Production |
| Miles Cable & AJ Favicchio |
LA PAC |
Directors |
| Eric Pansier |
SALOMON |
CEO |
| benjamin Aidan |
SALOMON |
Marketing Director |
| Marion Blache |
SALOMON |
Global Marketing & Communication Manager |
| Dilraj Soomaroo |
SALOMON |
Campaign Specialist Endurance Sports |
Brief Explanation
In the documentary, we follow the creation of Lucy’s shoe : from the inspiration behind it (going back to mankind’s nature, a species designed to run), to how we collaborated with renowned scientists to gather data on Lucy (3d reconstructing her foot, determining and analyzing the way she ran, learning about her environment at the time etc), to the actual manufacturing process of her shoe (the same exact process as for any other regular runner ; using Lucy’s data to fit her shoe to her anatomy, gait, environment etc).
In other words, the documentary details and vulgarizes a complex technology through Lucy’s intriguing example.