Title | CONCRETE FOOTBALL |
Brand | NIKE |
Product/Service | FOOTBALL |
Category |
E02. TV & VOD: Fiction & Non-Fiction |
Entrant
|
YARD Paris, FRANCE
|
Idea Creation
|
YARD Paris, FRANCE
|
Production
|
MILES Paris, FRANCE
|
Credits
Tom Brunet |
Yard |
Co-founder, Managing Director |
Yoan Prat |
Yard |
Co-founder and managing director |
Jesse Adang |
Yard |
Director |
Eliott Brunet |
MILES |
Producer |
Brief Explanation
The Concrete Football documentary is a 55 minutes deep dive into street football culture: welcome in a world where trash talk and generosity stand alongside, where the border between success and failure lies in the style more than in the score and where dress code and competences on the pitch are of equal importance. Wether it is in Paris or the suburbs, the only truth is on the pitch and in your capacity to stand out.
Concrete Football gives voices to the ones who forge this culture: internationally known players (Riyad Mahrez, Serge Aurier, Mehdi Benatia, Ousmane Dembélé…), rappers (MHD,Niska and Gradur…), players of the international futsal team (Adrien Gasmi, Landry N’ gala, Kevin Ramirez), amateurs players, fans coaches... all those who make this culture live in the "quartiers".