| Title | FAKE NEWS |
| Brand | SKOLVERKET |
| Product/Service | PASS IT ON |
| Category |
B11. Public Sector |
|
Entrant
|
SKOLVERKET Stockholm, SWEDEN
|
|
Idea Creation
|
LE BUREAU Stockholm, SWEDEN
|
|
Production
|
ESTEBAN Stockholm, SWEDEN
|
Credits
| Josephine Wallin |
Le Bureau |
Creative Director |
| Hjalmar Delehag |
Le Bureau |
Copywriter |
| Kalle Garmark |
Le Bureau |
Graphic Designer |
| Carl Berglind |
Le Bureau |
Production Manager |
| John Wernvik |
Le Bureau |
Project Manager |
Brief Explanation
False news is spreading. We wanted to address it, and show how important teachers are for a society where people think critically. In this way, more young people would be curious about the teaching profession.