THE ULTIMATE TEST DRIVE "ROSEMARY"

TitleTHE ULTIMATE TEST DRIVE "ROSEMARY"
BrandRENAULT
Product/ServiceAUTOMOTIVE
Category B04. Cars & Automotive Products & Services
Entrant RENAULT UK Rickmansworth, UNITED KINGDOM
Idea Creation PUBLICIS LONDON, UNITED KINGDOM
Media Placement MANNING GOTTLIEB OMD London, UNITED KINGDOM
Production BELIEVE MEDIA London, UNITED KINGDOM
Production 2 WAVE STUDIOS London, UNITED KINGDOM
Production 3 THE MILL London, UNITED KINGDOM
Credits
Name Company Position
Dave Monk Publicis Executive Creative Director (London)
: Dave Sullivan Publicis London Creative Director
Massimiliano Rossi Publicis London Strategy Director
Meera Sanghvi Publicis London Senior Account Manager
Alex Augustine Publicis London Senior Account Manager
Colin Hickson Publicis London Head of Production
Emma Harvard-Jones Publicis London Production Assistant
Nicolas Arribehaute & Michel Arribehaute Believe Media UK Directors
Rob Leonard Believe Media UK Producer
Matthew Newman, Nick Demeza frellance Editors

Brief Explanation

2017 marked 40-years of Renault F1. To celebrate their passion for motorsport, 79-year-old ex-rally driver, Rosemary Smith fulfilled a life-long dream and became the oldest person ever to drive an F1 car. Another milestone in her long and successful career in a male-dominated sport.