THE VALENTINE'S REVENGE

TitleTHE VALENTINE'S REVENGE
BrandSUBITO.IT
Product/ServiceE-COMMERCE
Category B05. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant SUBITO.IT Milano, ITALY
Idea Creation SUBITO.IT Milano, ITALY
Production SUBITO.IT Milano, ITALY
Credits
Name Company Position
Andrea Stanich Bcube Executive Creative Director
Arturo Dodaro Bcube Creative Director
Marie Poumeyrol BCube Art Director
Ilaria Cormio Bcube Art Director
Andrea Masciullo Bcube Copywriter
Federica Nanni Bcube Head of Social Media
Elisa Fiorentini Bcube Social media manager
Piera Colasante Bcube Account Manager
Arianna Dellera Subito.it Brand Manager
Erica Bigi Subito.it Head of consumer marketing
Alberto Gottardo Somewhere studio Director
Simone Mozi Birolini Somewhere studio Editor
Marta Guggiari Somewhere studio Executive Producer

Brief Explanation

Love is a beautiful thing. But sometimes it ends. And when your ex is gone, their stuff remains at your place. Yes, you could burn it all and get revenge. But why can’t you make money out of it instead?   So, on Valentine's Day, we published a funny film made entirely with stock royalty free videos on social media platforms.   The voice-over narrated a love story gone wrong. A love story made of boxes, toothbrushes and annoying little dogs. In the end we revealed the way to get the sweetest revenge: to sell all your ex's stuff on Subito, the leader second-hand marketplace in Italy.