| Title | RESPONSIBILY THE BEER |
| Brand | UBREW |
| Product/Service | BEER |
| Category |
E03. Online: Fiction & Non-Fiction |
|
Entrant
|
McCANN WORLDGROUP Milan, ITALY
|
|
Idea Creation
|
McCANN WORLDGROUP Milan, ITALY
|
|
Media Placement
|
McCANN WORLDGROUP Milan, ITALY
|
|
PR
|
McCANN WORLDGROUP Milan, ITALY
|
|
Production
|
McCANN WORLDGROUP Milan, ITALY
|
Credits
| Alessandro Sabini |
McCann Worldgroup Italy |
Chief Creative Officer |
| Stefano Pozzo |
MRM//McCann |
CEO |
| Sherry Eoin |
McCann Worldgroup Italy |
Art Director |
| Adrian Botan |
McCann Worldgroup EMEA |
Global Executive Creative Director |
| Davide Gonzato |
MRM//McCann |
Digital Client Group |
| Michele Virgilio |
McCann Worldgroup Italy |
Head of Production |
| Michele Romani |
McCann Worldgroup Italy |
Art Director |
| Carmen Bristrian |
McCann Worldgroup EMEA |
Creative Excellence Manager |
| Giorgia Raffaelli |
MRM//McCann |
Digital Art Director |
| Cher Brighton |
Craft London |
Producer |
| Marina Guarino |
MRM//McCann |
Digital Project Manager |
| Elia Morra |
MRM//McCann |
Digital Content |
| Sergio Lopez |
McCann Worlgroup EMEA |
Head of Integrated Production/EMEA |
| Sam White |
Craft London |
Director |
| Francis Harris |
Craft London |
Editor |
| Martino Benvenuti |
Think Cattleya |
Executive Producer |
| Umberto Carteni |
Think Cattleya |
Director |
| Alessandro Pavoni |
Think Cattleya |
Director Of Ohotography |
| Maddalena Crespi |
Think Cattleya |
Assistant producer |
| Niccolò Braggion |
Think Cattleya |
Editor |
| Ferdinando Arno |
Quite Please |
CEO |
| Stefano Campo Antico |
Docartist |
Photographer |
| Fabio Nobili |
Rapport Italy |
Manager Director |
| Gennaro Palma |
Universal McCann |
Digital Business Director |
Brief Explanation
A guy playing the role of an executive from Ubrew is presenting our new product: a low alcohol beer named Responsibly. And he takes the
opportunity to remember to drink Responsibly with moderation. And Moderation is a fake potato chips brand...