| Title | DINNEROLOGY |
| Brand | IKEA |
| Product/Service | IKEA FOOD |
| Category |
A13. Corporate Social Responsibility |
|
Entrant
|
McCANN SPAIN MADRID, SPAIN
|
|
Idea Creation
|
McCANN SPAIN MADRID, SPAIN
|
|
Production
|
LEE FILMS Madrid, SPAIN
|
Credits
| Mónica Moro |
McCann Spain |
Chief Creative Officer |
| Raquel Martínez |
McCann Spain |
Executive Creative Director |
| Jon Lavín |
McCann Spain |
Executive Creative Director |
| Rafael Quílez |
McCann Spain |
Art Director |
| Miguel Moreno |
McCann Spain |
Copywriter |
| Matías Visciglia |
McCann Spain |
Art Director |
Brief Explanation
· Using the slogan “Cenology, less homework and more family suppers” IKEA urges a change in the amount of homework set children and defends the value of suppers as the ideal moment for learning with the family. What is more, IKEA wants not only to raise awareness of a reality, but also to offer solutions to stimulate educational exercises in the family around the supper table.