| Title | SWIM |
| Brand | LA CIMADE |
| Product/Service | LA CIMADE SUPPORT FOR REFUGEES |
| Category |
B12. Charities & Non-profit |
|
Entrant
|
JOSIANE PARIS, FRANCE
|
|
Idea Creation
|
JOSIANE PARIS, FRANCE
|
|
Production
|
OTSO Paris, FRANCE
|
Credits
| Valentin Guiod and Min-Hyung Choi |
Josiane and adamandeveDDB London |
Art Director |
Brief Explanation
Living is Winning is a refugee awareness campaign on the courage of the refugees. The campaign focuses on refugees who must fight with courage and resilience in search for a safer place.
The creative idea is to present the migrants as top athletes. Giving them the respect they deserve for their extraordinary performances, beyond human limits.