LOCK CHALLENGE 2017: BARCELONA
| Title | LOCK CHALLENGE 2017: BARCELONA |
| Brand | ŠKODA AUTO A.S. |
| Product/Service | WE LOVE CYCLING |
| Category |
E03. Online: Fiction & Non-Fiction |
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Entrant
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MUSTARD Prague, CZECH REPUBLIC
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Idea Creation
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MUSTARD Prague, CZECH REPUBLIC
|
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Production
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MUSTARD Prague, CZECH REPUBLIC
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Credits
| Luboš Svoboda |
Mustard |
Director |
| Ondřej Votoček |
Mustard |
Producer |
| Vratislav Šlapák |
Mustard |
Creative Director |
| Martin Svetlik |
Mustard |
Creative Director |
| Jan Filip |
Mustard |
Director Of Photography |
| Tereza Išková |
Mustard |
Account Manager |
| Adam Ulrich |
Mustard |
Production Manager |
| Veronika Benešová |
Mustard |
Post Production |
| Martin Palouš |
Mustard |
Editor |
| Nero Scrartch |
Mustard |
Music Artist |
| Josef Matějovič |
ŠKODA AUTO a.s. |
Brand Manager |
| Bernard Šimon |
Mustard |
Analytic |
| Rory Wilmer |
Mustard |
Analytic |
| Jan Kořán |
Mustard |
We Love Cycling Editor In Cheif |
Brief Explanation
We set several bicycles on the streets of Barcelona and locked them with different security level locks – chains, U-locks and combinations of locks. Then we set a bike thief loose. He had to steal them on busy main streets full of people in broad daylight within a time limit.
We filmed the attempts with hidden camera setups, to test the sturdiness of the locks and the reactions of the unsuspecting public. That way we taught the audience what is a proper approach to secure your bike in public.