THE 91-YEAR-OLD "MR. PENTTI"
Title | THE 91-YEAR-OLD "MR. PENTTI" |
Brand | TOYOTA |
Product/Service | TOYOTA YARIS AND THE TOYOTA GAZOO RACING |
Category |
C01. Viral Film |
Entrant
|
LAHTINEN MANTERE SAATCHI & SAATCHI Helsinki, FINLAND
|
Idea Creation
|
LAHTINEN MANTERE SAATCHI & SAATCHI Helsinki, FINLAND
|
Production
|
FLIK Helsinki, FINLAND
|
Credits
Nazzareno "Reno" Sifo |
LM& Creative Partner |
Creative Director |
Juuso Harvala |
LM& Creative Partner |
Art Director |
Jere Makkonen |
LM& Creative Partner |
Digital Art Director |
Jenna Tiilimaa |
LM& Creative Partner |
Project Manager |
Timo Humalamäki |
LM& Creative Partner |
Digital Project Manager |
Anssi Rimpelä |
FLIK |
Content Director |
Tero Jokinen |
FLIK |
Content Developer |
Brief Explanation
A 91-year old man who came to Toyota dealership to test drive Toyota Yaris was surprised by a virtual Toyota rally experience, including 360° video screen, blasting sounds, a moving platform—and, of course, a co-driver who was none other than Miika Anttila, the most experienced co-driver in the history of World Rally Championship.