THE 91-YEAR-OLD "MR. PENTTI"
| Title | THE 91-YEAR-OLD "MR. PENTTI" |
| Brand | TOYOTA |
| Product/Service | TOYOTA YARIS AND THE TOYOTA GAZOO RACING |
| Category |
C01. Viral Film |
|
Entrant
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LAHTINEN MANTERE SAATCHI & SAATCHI Helsinki, FINLAND
|
|
Idea Creation
|
LAHTINEN MANTERE SAATCHI & SAATCHI Helsinki, FINLAND
|
|
Production
|
FLIK Helsinki, FINLAND
|
Credits
| Nazzareno "Reno" Sifo |
LM& Creative Partner |
Creative Director |
| Juuso Harvala |
LM& Creative Partner |
Art Director |
| Jere Makkonen |
LM& Creative Partner |
Digital Art Director |
| Jenna Tiilimaa |
LM& Creative Partner |
Project Manager |
| Timo Humalamäki |
LM& Creative Partner |
Digital Project Manager |
| Anssi Rimpelä |
FLIK |
Content Director |
| Tero Jokinen |
FLIK |
Content Developer |
Brief Explanation
A 91-year old man who came to Toyota dealership to test drive Toyota Yaris was surprised by a virtual Toyota rally experience, including 360° video screen, blasting sounds, a moving platform—and, of course, a co-driver who was none other than Miika Anttila, the most experienced co-driver in the history of World Rally Championship.