THE GREAT GRASS-PLANTATION
| Title | THE GREAT GRASS-PLANTATION |
| Brand | HUMMEL |
| Product/Service | SPORTSWEAR |
| Category |
B09. Corporate Image & Sponsorship |
|
Entrant
|
ENVISION Aarhus, DENMARK
|
|
Idea Creation
|
ENVISION Aarhus, DENMARK
|
|
PR
|
ENVISION Aarhus, DENMARK
|
|
Production
|
ENVISION Aarhus, DENMARK
|
|
Production 2
|
M2FILM Århus, DENMARK
|
|
Additional Company
|
OATH NORDICS København K, DENMARK
|
|
Additional Company 2
|
HARBINGER PUBLIC RELATIONS Hellerup, DENMARK
|
Credits
| Rasmus Saaby Bentzen |
Envision |
Art Director |
| Peter Boe |
Envision |
Copywriter |
| Tomas Olesen |
Envision |
Account Manager |
| Jesper Herholt |
Envision |
Creative Director |
| Morten Lund |
Hummel |
Marketing Manager |
| Rasmus Pilgaard |
M2 |
Film Director |
| Ronni Madsen |
M2 |
Production Company Producer |
Brief Explanation
This is a short documentary, portraying how three Danish football fans set out to bring back the magic to the national Danish football team – a former European champion but now only no. 46 in the world.
The three fans travel back to the stadium where Denmark won the European final in 1992. Here, they locate the very piece of grass where the first Danish goal was scored in the final. Then they bring it home and place the grass at the same spot in the national stadium in Copenhagen. With the assistance of national football hero John Jensen who scored the epic goal 25 years ago.
At the end, one of the fans describes the significance of what they have done: “We believe we have taken a piece of the magic from back then. And passed it on to the present. And to the future.”