| Title | LIFE'S ADVENTURE |
| Brand | LEROY MERLIN |
| Product/Service | LEROY MERLIN |
| Category |
A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
|
Entrant
|
BETC Paris, FRANCE
|
|
Idea Creation
|
BETC Paris, FRANCE
|
|
Idea Creation 2
|
BETC SHOPPER Paris, FRANCE
|
|
Production
|
LA PAC Paris, FRANCE
|
|
Production 2
|
CHUT ON VOUS ECOUTE Paris, FRANCE
|
|
Production 3
|
EIGHT VFX Santa Monica, USA
|
Credits
| Olivier Apers |
BETC |
Executive Creative Director |
| Viken Guzel |
BETC |
Art Director |
| Jean-Marie Gateau |
BETC |
Copywriter |
| Stéphane Xiberras |
BETC |
Chief Creative Officer |
| David Green |
BETC |
TV Producer |
| Etienne Delaharpe |
BETC |
Strategic Planner |
| Reynald Gresset |
NA |
Director |
| Matias Boucard |
NA |
DOP |
| Jérome Denis |
La Pac |
Producer |
| Stéphane Pereira |
Editors |
Editing |
| Nathalie Jacquier, Carole Penillard, Sarah Guilloteau |
BETC |
Agency Management |
| Erwan Soquet, Agathe Ruckebush, Muriel Croisile |
Leroy Merlin |
Brand Management |
Brief Explanation
The film depicts the life project of a couple through the renovation of their house. The film shows the ebb and flow of the project, the doubts, the successes until the final achievement at the end of the adventure and the pride that comes with it.