| Title | GRANDPA |
| Brand | MCDONALD'S |
| Product/Service | FAST FOOD RESTAURANT |
| Category |
A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
|
Entrant
|
TBWA\PARIS, FRANCE
|
|
Idea Creation
|
TBWA\PARIS, FRANCE
|
|
Production
|
TBWA\ELSE Paris, FRANCE
|
|
Production 2
|
HENRY Paris, FRANCE
|
Credits
| Benjamin Marchal |
TBWA\Paris |
Executive Creative Director |
| Faustin Claverie |
TBWA\Paris |
Executive Creative Director |
| Sébastien Guinet |
TBWA\Paris |
Art Director |
| Josselin Pacreau |
TBWA\Paris |
Copywriter |
| Martin Werner |
HENRY |
Director |
| Maxime Boiron |
TBWA\Else |
C.E.O |
| Mathilde Nanot-Lachkar |
TBWA\Else |
TV Producer |
| Olivier Lefebvre |
TBWA\Else |
Head of Music & Sound |
| Fabrice Pouvreau |
TBWA\Else |
Music Producer |
| Ferdinand Huet |
TBWA\Else |
Music Art Director |
| Philippe Mineur |
TBWA\Else |
Music Art Director |
| Laura Verrecchia |
TBWA\Else |
Music Art Director Assistant |
| Barthélémy Ponsot |
TBWA\Else |
Publishing Rights and Advertising |
| Maurizio Biondi |
McDonald’s France |
Marketing Director |
| Camille Lopéo |
McDonald’s France |
Advertiser Supervisor |
| Celia Refalo |
McDonald’s France |
Advertiser Supervisor |
| Luc Bourgery |
TBWA\Paris |
Managing Director |
| Marc Fraissinet |
TBWA\Paris |
Account Director |
| Agathe Bruneau |
TBWA\Paris |
Account Manager |
Brief Explanation
This spot is part of the campaign named "Moments".
Moments that make McDonald’s products becoming triggers or revealers of life stories, and make it greater than just tasting the product : Like the McFlurry stain as the pretext for a romantic encounter between two elderly people.
The spot is filmed by the Director with much accuracy and authenticity. It reminds us how much McDonald’s products can be at the heart of our lives and it reveals the very special relationship between McDonald’s and all its clients.