| Title | WATCH DOG |
| Brand | VOLKSWAGEN AG |
| Product/Service | VW PASSAT TRAFFIC JAM ASSIST |
| Category |
A05. Cars & Automotive Products & Services |
|
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Production
|
ANORAK Berlin, GERMANY
|
|
Production 2
|
SLGH Hamburg, GERMANY
|
|
Production 3
|
STUDIO FUNK Hamburg, GERMANY
|
|
Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
|
|
Additional Company 2
|
PHD GERMANY Düsseldorf, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
| Tobias Ahrens |
Grabarz & Partner |
Creative Group Head |
| Christoph Stricker |
Grabarz & Partner |
Creative Director |
| Constantin Sossidi |
Grabarz & Partner |
Creative Director |
| Kaloyan Yanev |
Grabarz & Partner |
Art Director |
| Malik Benamara |
Grabarz & Partner |
Copywriter |
| Jasmin Schwarzinger |
Grabarz & Partner |
Account Manager |
| Judith Uhrlau |
Grabarz & Partner |
Agency Producer |
| Jan Isterling |
Grabarz & Partner |
Account Director |
| Lutz Kothe |
Volkswagen AG |
Head of Marketing |
| Jörn Hartig |
Volkswagen AG |
Head of Marketing Communication |
| Henning Teichmann |
Volkswagen AG |
Head of Classic Communication |
| phd, Düsseldorf |
phd, Düsseldorf |
Media Agency |
| Anorak Film GmbH, Berlin |
Anorak Film GmbH, Berlin |
Film Production |
| Christiane Dressler |
Anorak Film GmbH, Berlin |
Executive Producer |
| Kristin Hirt |
Anorak Film GmbH, Berlin |
Producer |
| Gary Freedman |
- |
Director |
| Sebastian Blenkov |
- |
DOP Lighting Cameraman |
| SLGH Slaughterhouse Visual Manufactoring GmbH, Hamburg |
SLGH Slaughterhouse Visual Manufactoring GmbH, Hamburg |
Post Production |
| Time Based Arts, London |
Time Based Arts, London |
Telecine |
| Josch Kretzschmar |
- |
Editor |
| Verena Huber |
- |
Editor |
| Georg von dem Bussche |
PlayDis! |
PlayDis! |
| Georg von dem Bussche |
PlayDis! |
PlayDis! |
| Boris Meinhold |
- |
Composer |
| Felix Haaksman |
- |
Composer |
| Edition HearDis! Admin. Budde Music |
Edition HearDis! Admin. Budde Music |
Publisher |
| Studio Funk GmbH |
Studio Funk GmbH |
Sound Studio |
| Christof Weische |
Studio Funk GmbH |
Sound Engineer |
Brief Explanation
Together with his daughter, a father picks up her boyfriend at a train station. From the very first moment the caring dad reacts iffy towards the shy boy.
Driving away in the father’s Passat, the young couple feels safe and unobserved at the backseat of the car. They can’t wait to do what young couples do.
But soon the boy realizes the controlling glances of the father in the rear-view mirror of the car while driving slowly in a traffic jam. He almost never takes his eyes away from him.
Quickly, the boy realizes why the father is able to do so: the traffic jam assist of the Volkswagen is driving the car almost driving fully autonomically.
When they pass a packed bus and see another couple kissing passionately, the young man desperatly whises to swap places with them.