THE TRUCK DRIVER'S MOTHER

TitleTHE TRUCK DRIVER'S MOTHER
BrandTHE NORWEGIAN LABOUR INSPECTION AUTHORITY WITH SOCIAL PARTNERS WITHIN THE TRANSP
Product/ServiceROAD SAFETY AND COUNTRY-SPECIFIC RULES AND REGULATIONS
Category B11. Public Sector
Entrant GEELMUYDEN KIESE Oslo, NORWAY
Idea Creation GEELMUYDEN KIESE Oslo, NORWAY
Media Placement GEELMUYDEN KIESE Oslo, NORWAY
PR GEELMUYDEN KIESE Oslo, NORWAY
Production BACON OSLO Oslo, NORWAY
Credits
Name Company Position
Trygve A. Tønnessen Geelmuyden Kiese Senior Creative
Morten Borgestad Geelmuyden Kiese Creative
Sarah Willoch Geelmuyden Kiese Creative
Celine Gran Geelmuyden Kiese Project Manager
Geir Ove Harnes Geelmuyden Kiese Client Director
Bjørn Kalberg Salte Geelmuyden Kiese Designer
Hanne Årsnes Geelmuyden Kiese Designer
Viktor Myhre Sakshaug Geelmuyden Kiese Designer
Paal Nygård Geelmuyden Kiese Community Manager
Tarik Saleh Bacon OSL Director
Magne Lyngner Bacon OSL Producer
Ola Narum Berg Bacon OSL Producer
Daniel Voldheim Bacon OSL Director Of Photography

Brief Explanation

«The Truck Driver's Mother» is the story of a real Polish truck driver Lukasz Gorzynik and his mother, Anna Gorzynik - nurse and single mother of 5, going on an actual, yet very special driving assignment in Norway. Anna, who loves her only son very much, has been instructed by Norwegian authorities on the specific rules and regulations that apply when you drive goods in Norway. It is a story of how motherly love is the best way to teach Lukasz, and all other foreign drivers, about the importance of these rules and regulations. We follow Anna and Lukasz through the Norwegian landscape, on roads and conditions than can be both difficult and deceiving. Through their journey we not only learn about the rules, but through Anna we also understand that they exist to benefit the drivers and keep them safe far away from home.