| Title | LEO´S SECRET |
| Brand | SOS-KINDERDORF E.V. |
| Product/Service | SOS-KINDERDORF |
| Category |
A15. Charities & Non-profit |
|
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
|
Production
|
FOX DEVIL FILMS Berlin, GERMANY
|
|
Additional Company
|
SOS-KINDERDORF E.V. München, GERMANY
|
Credits
| Giuliana Jelko |
Jung von Matt/AG |
Art Director |
| David Leinweber |
Jung von Matt/AG |
Group Creative Director |
| Helge Hoffmann |
Jung von Matt/AG |
Copywriter |
| Nina Hellenkamp |
Jung von Matt/AG |
Project Manager |
| Jens Pfau |
Jung von Matt/AG |
Executive Creative Director |
| Julia Mecklenburg |
Jung von Matt/AG |
Client Service Director |
| Brian Papish |
Fox Devil Films GmbH |
Producer |
| Johannes Haverkamp |
Jung von Matt/AG |
Agency Producer |
| Katrin Weber |
Fox Devil Films GmbH |
Sales Rep & Producer |
| Glenn Bernstein |
Fox Devil Films GmbH |
Managing Partner / Executive Producer |
Brief Explanation
Harm, fear, shock: many aid agencies show dramatic imagery in their communication, in an effort to bring people to make a donation.
For years, SOS Kinderdorf has taken another approach by showing the many positive things you can reach through donations and sponsorships.
In an emotional film, produced by Fox Devil Films with Director Liz Murphy, the viewers become the witness of an unselfish act from a small boy. And experience how good it could feel for every individual, to help others.