| Title | THE GREAT ESCAPE |
| Brand | OSLO BRAND ALLIANCE (INCLUDES OSLO REGION, OSLO BUSINESS REGION AND VISITOSLO) |
| Product/Service | THE GREAT ESCAPE, AN ONLINE FILM WHERE A COUPLE GOT RESCUED TO OSLO |
| Category |
B06. Travel, Transport & Leisure |
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Entrant
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OSLO BRAND ALLIANCE, NORWAY
|
|
Idea Creation
|
TRIGGER OSLO, NORWAY
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Production
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WATERDROP Oslo, NORWAY
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Credits
| Magdalena Kamøy |
Trigger |
Creative Director |
Brief Explanation
The Great Escape
This summer, a couple from New Zealand, Marela and Sam, went on a trip to Europe. As it turned out, they were not the only ones. After battling crowds of people and selfie sticks at the Louvre, a somewhat disheartened Marela commented on the experience on Instagram.
Through the initiative The Great Escape, the couple was "rescued" to Oslo for a less crowded city break. They were served delicious food and wine, tried stand-up paddling on the Oslo Fjord, made use of Oslo's app-connected City Bikes, and last but not least, got to admire Edvard Munch's masterpiece The Scream completely undisturbed. Marela and Sam's two days in Oslo were packed with experiences, but not with people.