THIS GIRL CAN - PHENOMENAL WOMEN
Title | THIS GIRL CAN - PHENOMENAL WOMEN |
Brand | SPORT ENGLAND |
Product/Service | THIS GIRL CAN |
Category |
A14. Public Sector |
Entrant
|
FCB INFERNO London, UNITED KINGDOM
|
Idea Creation
|
FCB INFERNO London, UNITED KINGDOM
|
Media Placement
|
MEDIACOM London, UNITED KINGDOM
|
PR
|
MISCHIEF PR London, UNITED KINGDOM
|
Production
|
SOMESUCH London, UNITED KINGDOM
|
Production 2
|
SOUNDTREE MUSIC London, UNITED KINGDOM
|
Production 3
|
FRAMESTORE London, UNITED KINGDOM
|
Credits
Owen Lee |
FCB Inferno |
Chief Creative Officer |
Al Young |
FCB Inferno |
Creative Partner |
Sharon Jiggins |
FCB Inferno |
Managing Director |
Vicki Holgate |
FCB Inferno |
Chief Strategy Officer |
Hollie Loxley |
FCB Inferno |
Managing Partner |
Laura Pirkis |
FCB Inferno |
Senior Strategist |
Isabelle Soskice |
FCB Inferno |
Account Director |
Alice Poole |
FCB Inferno |
Senior Account Manager |
Martin McAllister |
FCB Inferno |
Creative Director |
Ben Edwards |
FCB Inferno |
Art Director |
Kim Gehrig |
Somesuch |
Director |
Tim Nash |
Somesuch |
Executive Producer |
Jason Ayers |
FCB Inferno |
Head of Broadcast |
Hanna Davis |
FCB Inferno |
Production Assistant |
Lee Groombridge |
Somesuch |
Producer |
Tim Lindsay |
Trim Editing |
Editor |
Brief Explanation
Our film is a full-throttle celebration of female empowerment. Using an original recording of civil rights activist, Dr Maya Angelou’s, ‘Phenomenal Woman’, we see a refreshingly diverse range of real, active women, each doing their own thing, feeling that they totally belong.
From the very youngest, to the very oldest, every woman demonstrates This Girl Can’s infectious ‘don’t give a damn’ attitude, doing the activity they love, in their own way, with a sense of confidence that jumps from the screen. They are doing their thing phenomenally, and they don’t care what other people think.
Demonstrating the power of the movement we have created, we bring all our women together in one final climactic scene – showing the community of like-minded women, ready to welcome and support other women in getting active.