Title	THE FIRST STEP
Brand	CENTRE FOR LIFE
Product/Service	NON-PROFIT ORGANIZATION SUPPORTING HIV+ PEOPLE
Category	A15. Charities & Non-profit
Entrant	THE NEWTONS LABORATORY Athens, GREECE
Idea Creation	THE NEWTONS LABORATORY Athens, GREECE

Name	Company	Position
Giannis Sorotos	The Newtons Laboratory	Creative Director
James Karolos	The Newtons Laboratory	Copywriter
Sandra Vafea	The Newtons Laboratory	Copywriter
Dimitris Vikelis	The Newtons Laboratory	Art Director
Paris Godenopoulos	The Newtons Laboratory	Art Director
Joanna Krioni	The Newtons Laboratory	Copywriter

Brief Explanation

Centre for Life is a recognized, non-governmental, non-profit organization with the core value to support people living with HIV/AIDS. So for the Centre for Life we created, for the first time in Greece, an awareness campaign for women, concerning HIV and AIDS. Times have changed and women aren’t afraid to take the first step when it comes to sexual and emotional relationship… so why should they be afraid to take the first step when it comes to their protection? In our short film we show women taking that first step and encouraging other women to do they same as there is no shame in doing so.