Title | THE FIRST STEP |
Brand | CENTRE FOR LIFE |
Product/Service | NON-PROFIT ORGANIZATION SUPPORTING HIV+ PEOPLE |
Category |
A15. Charities & Non-profit |
Entrant
|
THE NEWTONS LABORATORY Athens, GREECE
|
Idea Creation
|
THE NEWTONS LABORATORY Athens, GREECE
|
Credits
Giannis Sorotos |
The Newtons Laboratory |
Creative Director |
James Karolos |
The Newtons Laboratory |
Copywriter |
Sandra Vafea |
The Newtons Laboratory |
Copywriter |
Dimitris Vikelis |
The Newtons Laboratory |
Art Director |
Paris Godenopoulos |
The Newtons Laboratory |
Art Director |
Joanna Krioni |
The Newtons Laboratory |
Copywriter |
Brief Explanation
Centre for Life is a recognized, non-governmental, non-profit organization with the core value to support people living with HIV/AIDS. So for the Centre for Life we created, for the first time in Greece, an awareness campaign for women, concerning HIV and AIDS. Times have changed and women aren’t afraid to take the first step when it comes to sexual and emotional relationship… so why should they be afraid to take the first step when it comes to their protection? In our short film we show women taking that first step and encouraging other women to do they same as there is no shame in doing so.