Title	AVOID THE TROUSERLESS NIGHTMARE
Brand	CRAGHOPPERS
Product/Service	CRAGHOPPERS TROUSERS
Category	B05. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant	PABLO London, UNITED KINGDOM
Idea Creation	PABLO London, UNITED KINGDOM
Production	STINK São Paulo, BRAZIL

Name	Company	Position
Cesar Herszkowicz	Pablo London	Creative Director
Lorenzo Marri	Pablo London	Creative Director
Tim Snape	Pablo London	Executive Creative Director

Brief Explanation

Beginning with loud whispers over a creepy sound track, a man and a woman wake up in a dreamland. Waking up to the beautiful landscapes surrounding them, a voiceover asks: "Having a sweet dream? Or maybe not" as it dawns on them that they are missing something important. They soon learn that they are naked from the waist down. The characters each try to protect their modesty as they make their way through the rainforest, the voice over laughs devilishly as the pair separately try to find their way out of the dream. The audience is reassured by the sarcastic voiceover, that they can avoid this Trouserless Nightmare with the protection offered by the brand's outdoor trousers: "So you can dream about fairy tales."