AVOID THE TROUSERLESS NIGHTMARE
Title | AVOID THE TROUSERLESS NIGHTMARE |
Brand | CRAGHOPPERS |
Product/Service | CRAGHOPPERS TROUSERS |
Category |
B05. Retail, e-Commerce, Restaurants & Fast Food Chains |
Entrant
|
PABLO London, UNITED KINGDOM
|
Idea Creation
|
PABLO London, UNITED KINGDOM
|
Production
|
STINK São Paulo, BRAZIL
|
Credits
Cesar Herszkowicz |
Pablo London |
Creative Director |
Lorenzo Marri |
Pablo London |
Creative Director |
Tim Snape |
Pablo London |
Executive Creative Director |
Brief Explanation
Beginning with loud whispers over a creepy sound track, a man and a woman wake up in a dreamland. Waking up to the beautiful landscapes surrounding them, a voiceover asks: "Having a sweet dream? Or maybe not" as it dawns on them that they are missing something important.
They soon learn that they are naked from the waist down. The characters each try to protect their modesty as they make their way through the rainforest, the voice over laughs devilishly as the pair separately try to find their way out of the dream.
The audience is reassured by the sarcastic voiceover, that they can avoid this Trouserless Nightmare with the protection offered by the brand's outdoor trousers: "So you can dream about fairy tales."