| Title | WALLET |
| Brand | NATWEST |
| Product/Service | WE'VE ALREADY THOUGHT OF THAT |
| Category |
A09. Financial Products & Services |
|
Entrant
|
M&C SAATCHI London, UNITED KINGDOM
|
|
Idea Creation
|
M&C SAATCHI London, UNITED KINGDOM
|
|
Production
|
ACADEMY FILMS London, UNITED KINGDOM
|
Credits
| Matt Collier & Wayne Robinson |
M&C Saatchi |
Creative Directors |
Brief Explanation
A young guy looks like he’s stranded after leaving his wallet in his jacket, and his jacket on his girlfriend.
She’s on her way home on the bus while he finds himself wandering the city at night.
We follow his journey, where instead of looking worried, he seems totally at ease and unconcerned about how to get home.
We realise why when NatWest comes to his rescue, and he withdraws cash without his card to get a taxi home.